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Issue: September 16, 2013
Aircraft Value News [March 10, 2014] Aircraft Value News [February 24, 2014] Aircraft Value News [February 10, 2014] Aircraft Value News [January 27, 2014] Aircraft Value News [January 13, 2014] Aircraft Value News [December 16, 2013] Aircraft Value News [December 02, 2013] Aircraft Value News [November 18, 2013] Aircraft Value News [November 04, 2013] Aircraft Value News [October 21, 2013] Aircraft Value News [October 07, 2013] Aircraft Value News [September 23, 2013] Aircraft Value News [September 20, 2013] Aircraft Value News [September 09, 2013] Aircraft Value News [August 26, 2013] Aircraft Value News [August 12, 2013] Aircraft Value News [July 29, 2013] Aircraft Value News [July 15, 2013] Aircraft Value News [July 01, 2013] Aircraft Value News [June 17, 2013] Aircraft Value News [June 03, 2013] Aircraft Value News [May 20, 2013] Aircraft Value News [May 06, 2013] Aircraft Value News [April 08, 2013]
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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By: Aircraft Value News
September 16, 2013
AVN
What Millennials Can Learn From Graybeards
Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement. Those characteristics, along with Millennials’ addiction to social media, have created an interesting dynamic in the PR field. The millennials’ apparent belief that social media buzz is the be all, end all for…

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By: Aircraft Value News
September 16, 2013
AVN
The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens
For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars—online video can be among the most engaging, cost-effective and persuasive mediums. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s…

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By: Aircraft Value News
September 16, 2013
AVN
Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
â–¶ Reach Out and ‘Touch’ Someone: About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study. The survey, which took the pulse of 2,0000 consumers across the U.S., concluded that social media is the most expedient and…

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By: Aircraft Value News
September 16, 2013
AVN
How To Improve Finances by Adding a CFO
A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do. It’s OK if you don’t master the financial end of the PR business. However,…

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By: Aircraft Value News
September 16, 2013
AVN
Seven Things You Will Learn in This Week’s Issue of PR News 1. Native ads are moving to the core of content creation. (p.1) 2. With a short video, brands can highlight the causes they champion and tell stories that otherwise wouldn’t get told. (p.1) 3. PR agencies are starting…

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By: Aircraft Value News
September 16, 2013
AVN
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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By: Aircraft Value News
September 16, 2013
AVN
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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.
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