Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

September 16, 2013

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of…

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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.