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Archive: Aircraft Value News
Values of Larger Regional Jets Remain Stable
Despite the fluid nature of the regional jet market in terms of new products, the values of the larger regional jets are managing in the main to avoid significant declines. Values are in Millions of US Dollars and are based on The Aircraft Value Reference published by The Aircraft Value…

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By: Aircraft Value News
September 23, 2013
AVN
Emphasis on Larger Narrowbodies Points to Weaker Residuals for 120 Seaters
By ordering large numbers of A320s and B737-800s in recent years the average size of narrowbodies has shifted higher which has negative implications for residual values of smaller aircraft. The lack of orders of the A319 and B737-700 in recent years, and a shrinking backlog for both types, clearly indicates…

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By: Aircraft Value News
September 23, 2013
AVN
Q&A With Turbomeca CEO Oliver AndriesOlivier Andries, CEO of Turbomeca (Stand C20), spoke with Rotor & Wing in the lead-up to Helitech 2013 to find out what the engine OEM is bringing to the show and other recent developments.By Andrew Parker, Editor-in-ChiefRotor & Wing: What is your focus at Helitech?Olivier…

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By: Aircraft Value News
September 20, 2013
AVN
Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
â–¶ Reach Out and ‘Touch’ Someone: About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study. The survey, which took the pulse of 2,0000 consumers across the U.S., concluded that social media is the most expedient and…

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By: Aircraft Value News
September 16, 2013
AVN
How To Improve Finances by Adding a CFO
A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do. It’s OK if you don’t master the financial end of the PR business. However,…

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By: Aircraft Value News
September 16, 2013
AVN
Seven Things You Will Learn in This Week’s Issue of PR News 1. Native ads are moving to the core of content creation. (p.1) 2. With a short video, brands can highlight the causes they champion and tell stories that otherwise wouldn’t get told. (p.1) 3. PR agencies are starting…

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By: Aircraft Value News
September 16, 2013
AVN
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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By: Aircraft Value News
September 16, 2013
AVN
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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By: Aircraft Value News
September 16, 2013
AVN
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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.
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