Shakeup at Boeing Highlights Strategic Cost-Cutting for New Aircraft

December 13, 2004

The departure of top Boeing [BA] salesman Toby Bright provides further evidence of intense pricing competition from archrival Airbus. In the final days of 2004, Airbus seems set to once again beat Boeing in both annual orders and production. The number of new…

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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.