Launch customers of new aircraft invariably are taking a gamble. While new aircraft remain on paper customers are not able to determine whether the aircraft, once built, will meet the either the design objectives or the performance guarantees. Moreover, the first aircraft to be produced will also likely face considerable teething difficulties once in service despite apparent exhaustive testing prior to service entry. To offset this considerable potential risk, customers are offered incentives in terms of low purchase prices and manufacturers field representatives. In the past, any problems associated with the introduction of a new aircraft were usually a matter for the operator and manufacturer to resolve with the low purchase price compensating for perhaps a shorter life span and/or lower sale price in some 15-20 years.
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