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Aircraft Archive: McDonnell Douglas
Seven Things You Will Learn in This Week’s Issue of PR News 1. Native ads are moving to the core of content creation. (p.1) 2. With a short video, brands can highlight the causes they champion and tell stories that otherwise wouldn’t get told. (p.1) 3. PR agencies are starting…

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By: Aircraft Value News
September 16, 2013
AVN
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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By: Aircraft Value News
September 16, 2013
AVN
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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By: Aircraft Value News
September 16, 2013
AVN
What Millennials Can Learn From Graybeards
Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement. Those characteristics, along with Millennials’ addiction to social media, have created an interesting dynamic in the PR field. The millennials’ apparent belief that social media buzz is the be all, end all for…

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By: Aircraft Value News
September 16, 2013
AVN
The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens
For companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars—online video can be among the most engaging, cost-effective and persuasive mediums. Video, with its immediacy, popularity, and viral potential, represents a unique opportunity to capture the breadth of CSR’s…

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By: Aircraft Value News
September 16, 2013
AVN
Cancellations & Possible Order Drought Will Not Impact Residuals Existing Record Backlog Expected to Cover Change in Orderbook Trends
The placement of significant orders in recent years, resulting in a seven year backlog for Airbus and Boeing, has the potential to be undermined by cancellations and an order drought but residuals are still not expected to be adversely impacted. Throughout the Great Recession through to today, aircraft manufacturers have…

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By: Aircraft Value News
September 9, 2013
AVN
Values of Ageing Turboprops Decline
The appetite for the older turboprops is declining such that values are being adversely impacted. The combination of advancing age and development of newer models has begun to affect the demand for the older turboprops. Maintenance costs, reliability and higher passenger expectations are forcing operators to consider newer types although…

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By: Aircraft Value News
September 9, 2013
AVN
Third Delay to MRJ Reduces Timeline Advantage Over Embraer’s E2
With the third delay to the MRJ being announced in August, the Japanese regional jet will have only a single year before the scheduled service entry of the Embraer re-engined E190 E2, thereby potentially limiting interest due to earlier delivery though values are not as yet expected to be changed.…

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By: Aircraft Value News
September 9, 2013
AVN
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Mission / Aircraft Values News was created in 1992 to provide independent and informed advice regarding current and future aircraft values, and the factors that affect them, to the air transport community.AVN's core activity is the provision of expert commentary on current and future market values and lease rates. AVN seeks to interpret and analyze current events, enabling readers to more accurately anticipate future market trends. AVN expertise centers on an appreciation that aircraft are a commodity, subject to vagaries of supply and demand. AVN's subscribers comprise decision makers at financial i aft lessors and airlines.
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