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Aircraft Archive: Bombardier
Aircraft Asset Assessment: A319
Market Presence. The market has seen the introduction of many new operators but nearly all have favored the larger narrowbody variants. The new and expanding Asian carriers have sufficient traffic to warrant the use of larger aircraft. The focus on the 150 rather than the 130 seaters raises the question…

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September 23, 2013
AVN
Boeing Asking Prices Continue to Exhibit Wide Range
There continues to be a wide range of asking prices for aircraft, particularly the older examples where maintenance condition and specification represents a significant portion of the overall value. A 1999 B737-300 is on the market for $5.9 million. Although this aircraft is expected to be one of the last…

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September 23, 2013
AVN
Value Convergence for B767-300ER
The extensive product life cycle of the B767-300ER and the limited number of upgrades inevitably reduces the age related premium of those examples delivered in the final years of the program. The B767-300ER was first delivered in February 1988 to American Airlines and deliveries are still being made today. Engines,…

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September 23, 2013
AVN
Values of A319 Face Challenging Future
The 120 seat segment of the market is facing increased competition from the CSeries and the Embraer E-Jets as well as a changing market structure such that orders in recent years have failed to materialize. A319 Vital Statistics LAUNCH 05/1993 STANDARD MTOW 141,100lbs LIST PRICE 2013 $83.6 $92.0m (neo) FIRST…

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September 23, 2013
AVN
Widebody Rates Stable As Growth Takes Hold
The further improvement in the world economy continues to generate demand for widebodies, both new and used, thereby allowing lease rentals to remain stable. Even as the manufacturers deliver record levels of aircraft – Airbus has delivered 70 A330s through to the end of August and Boeing 61 B777s –…

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September 23, 2013
AVN
Q&A With Turbomeca CEO Oliver AndriesOlivier Andries, CEO of Turbomeca (Stand C20), spoke with Rotor & Wing in the lead-up to Helitech 2013 to find out what the engine OEM is bringing to the show and other recent developments.By Andrew Parker, Editor-in-ChiefRotor & Wing: What is your focus at Helitech?Olivier…

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September 20, 2013
AVN
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as “native advertising.” The magazine’s website, for example, now includes a native ad from IBM about five steps to building a better cloud, written by Frank De Gilio, an IBM engineer. The New…

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September 16, 2013
AVN
Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after. Nikon Communications was eager to maintain the momentum of the TV campaign, but also raise…

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September 16, 2013
AVN