Market Presence. Although production may have ceased more than two decades ago, the proven reliability of the type, combined with relatively low maintenance costs, ensured that the type remained a relative mainstream type until 2007. The B737-300 can no longer give the competition a run for its money, even when taking into account the much lower capital cost. Unfortunately, operators now consider the relative youth of their aircraft an important marketing advantage, suggesting that continued technical capability may not be enough. An ever-increasing number of -300s are being parted out and those in lesser condition will continue to be ferried to the junkyard. Those aircraft in long term storage will likely never emerge, whatever the wider demand. Those aircraft featuring the analog cockpit will be most exposed as operators seek to reduce operating costs through optimum flying.
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