Market Presence. There can be no ignoring the vast number of operators and the suitability of the type to a wide range of operations but there can also be no disguising the number that are in storage. Although production may have ceased more than a decade ago, the proven reliability of the type combined with relatively low maintenance costs ensured that the type remained a relative mainstream type until 2007. The B737-300 can no longer give the competition a run for its money, even when taking into account the lower capital cost and lower price of fuel. Unfortunately, operators now consider the relative youth of their aircraft an important marketing advantage, suggesting that continued technical capability may not be enough. An ever increasing number of -300s are being parted out and those in lesser condition will continue to be ferried to the junkyard. Those aircraft in long term storage may never emerge, whatever the wider demand. Those aircraft featuring the analog cockpit will be most exposed as operators seek to reduce operating costs through optimum flying.
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