Market Presence. When the B787-9 was first introduced in 2014, the value of a new example approximated $130 million. There was inevitably some initial reluctance to see high values until the type proved itself in service. Although orders and deliveries surged, there was a concern that some Boeing orders were being secured on the basis of much lower net pricing. Strategic pricing is common but if used too frequently, can become standard rather than the exception. The -9 enjoyed operational success and as such increased to reach a peak of $146 million in 2019, just before the Covid Event. Some appraisers indicated much higher values. Even problems with some engines did not dampen the enthusiasm for the -9. The -9 quickly took over the mantle from the languishing B787-8.
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