Market Presence. The A321 appears to represent the state of the art technology. Based extensively on the A320, use of computers, fly-by-wire systems, side stick controllers, all ensure that the family will maintain parity with other products on the market for the short term. Although able to compete effectively against the B737-800/-900 and B757, enhancements to the basic A320 family design are likely, centered on improvements in engine technology and even a future stretch to the A320. The introduction of f the -900ER represents an important challenge to the A321 but in view of the modest changes required the length of time required to launch the new variant, Boeing may be concerned that demand is muted, particularly as the B737-800 seems to match current market conditions. The 456 A321s delivered to date represent a relatively modest number, particularly in view of its potential to replace so many ageing B757s. Operators outside the U.S. are perhaps favoring the type as a means of reducing unit costs and coping with congestion issues.
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